The most recent digital photography equipment makes the process of photographing an event a lot easier that in the pre-digital age. So what is the modern workflow for shooting an event?
If it’s an indoor occasion such as a school senior prom or black-tie supper, then the studio will initially be set up. When the background and lighting are set up and checked, then it’s time to take the photos.
Now the digital magic starts. Once the image is in the camera, it needs to be transferred to a central computer system. Successfully the camera enters into the computer network either through a physical Ethernet cable or, more easily, over a WiFi connection. The image is transferred to the central computer system, and it can then be shown on a computer display where the visitors can see the images practically instantly. Specialist event photography software is used for displaying these images. This software is particularly composed to enable the images to be viewed and chosen quickly. The software application is normally operated by an assistant or sales person. However, different viewing stations can be used that deal with a touch screen and let the guests browse and pick their images themselves as well.
The event photography software application is likewise able to overlay graphics or text onto the photographic image to produce a large range of finished images. Publication cover styled images are popular along with graphics connecting to sports. Business logo designs can be incorporated into the brand name an image for corporate occasions.
Another popular function of the software is the capability to shoot green-screen. It is the same technology as used in the film market where the image is taken against a green or blue background, and thereafter an image is placed on the background. You could stroll on the moon or be on a beach without leaving the building.
After the photos have been viewed, and an image has been selected it can be acquired. Once more this is where the magic of digital comes into play. A digital image might be put in a USB stick or burned to a CD. If an old fashioned print is required, it can be printed on the digital printers. The current Dye-Sublimation printers provide laboratory quality pictures; undoubtedly most of today’s high street picture kiosks utilize Dye-Sublimation technology for print output. An event photographer may use two or 3 printers that enable different sized prints right there at the event and printing can take less than a minute.
Other items such as mugs or mouse mats can be produced given the appropriate equipment although this equipment is large and not normally taken on-site, these are more of an after event sale product. It leads us to the next step that’s been enabled by digital photography, that of putting the pictures onto the web where they can then be viewed and acquired after the event. Special gallery software to show the images on a website and permit the images to be acquired is the last step in the digital operations for event photographers. Unfortunately, if a print is ordered, we need to depend on the post to provide the final product. Unless the guest decides to acquire a digital version of the image that is.